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Princess Loses To Food Show


Yappari, as they say in these parts (meaning “just as I suspected”) — this from Japan Inc.’s newsletter today:

On December 1, the whole nation was glued to the tube gleaning information about the newly born princess, right? Wrong. In the Kanto area, which includes Tokyo, the highest rated TV program during the so-called “golden time” of 7-9 pm was TV Tokyo’s “Saturday Special” featuring a report on Japanese *nabe* or stews. Kyodo reports that the program got a 17.5 percent share of the audience, compared with just a 10 percent share for NHK’s coverage of the new princess. The other four main channels drew shares of between 4 and 9 percent, weaker than normal.

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Posted to Oh, the Humanity 2001.12.05 (Wed) • 22:24

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