More on Lego
Comments: 2
I may well be overreacting here, but I couldn’t give a tinker’s cuss. This is symptomatic of so much more than trouble for a lone toymaker.
M. Sinclair Stevens posted a link to a fascinating article in Fast Company as a comment to yesterday’s story. That link, Why Can’t Lego Click?, deserves to make it onto the main page. Many thanks for sending it along.
The whole thing is quote-worthy, but a couple of points grabbed me during a first quick read through:
It would be hard to imagine a global corporation with employees who so clearly understood their company’s values, that produced more admirable products, and that had a more basic respect for its customers than Lego. But the business of engaging children has changed so much that Lego’s core value, inspiring and nurturing creativity and play, doesn’t seem to be helping the company succeed. If you look at what children and their parents are buying ( Lego hasn’t had a toy in the list of top 20 U.S. sellers any year in the past seven ), it’s hard not to conclude that Lego finds itself in a fight for relevance, perhaps even for survival, for which the company’s 70-year history may not have prepared it.
My italics above. Look at what this is suggesting; inspiring and nurturing creativity is no longer relevant. Sweet Jesus!
In the United States, the largest toy market in the world, almost half of all toys are licensed products – from Sesame Street stuffed animals to Baywatch Barbie.
You read that right: Baywatch Barbie.
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Posted to General Rants • 2002.01.21 (Mon) • 22:18
Comments
Posted by Terry 2002.01.22, 08:10
I feel it is my duty to point you this way :-
Posted by Jake 2003.04.23, 02:42
I think it is important to note that the article you reference is several years old, and the company has made a major adjustment in a number of things since then.
FYI
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