Logophrenia
Comments: 2
I spent two days skiing and was struck by the fact that I don’t think I saw a single item of clothing or a single piece of equipment that was not emblazoned with the manufacturer’s logo or some company graphic. It was not just excessive, it was surreal.
Years from now (and it may be many years), when the corporatisation of every aspect of our lives has ebbed (as it inevitably will) and we have reclaimed ourselves for ourselves and rediscovered deeper means of identity (as we inevitably might), historians will look back and wonder if we were not all mad that we paid good money to turn ourselves into walking shills and felt damned cool doing so.
•••
Posted to General Rants • 2002.03.04 (Mon) • 23:38
Comments
Posted by M Sinclair Stevens 2002.02.25, 23:01
The 1919 documentary “South” provides incredible film footage of these events, including the Endurance being crushed into pieces by the ice.
Posted by M Sinclair Stevens 2002.03.05, 07:28
I think that’s why, when I lived in Japan, that I fell in love with Muji.
http://www.mujionline.com/default.html
Imagine my surprise and delight last summer to discover a Muji store in the rebuilt Manchester City center.
Back to your topic, though, you might be interested in Naomi Klein’s book “No Logo: Taking Aim at the Brand Bullies”. There’s an excerpt on amazon.com.
Post a comment:
Send This Story to an Enemy
• • •
