1°C = 2.5% spending increase
Comments: 2
The Dai-ichi Life Research Institute has apparently calculated that “a rise in temperature of just 1°C increases spending on summer products by 2.5 percent” (is that compound?).
Sales rise with the temperature, but it doesn’t end there: the value of companies “that will benefit from hot weather” rises, too — air-conditioner manufacturers, brewers, ice-cream companies, the stock market sizzles! — plus the warmer weather promises bountiful harvests in autumn, so the farmers will have more money to spend back into the loop, the rich manna of mugginess, borne on beating sunshine, the economic benefits trickling like a bead of sweat down the flank of a suntanned body.
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Posted to Oh, the Humanity • 2004.07.05 (Mon) • 21:52
Comments
Posted by Jaap 2004.07.06, 14:45
That wouldn’t be you in the top-left corner, would it?
Posted by Splinter 2004.07.06, 15:46
Ok well that all sounds fine, however in Australia they are saying that the coast and southern areas will get drier, so all our good farming land will go to pot.
Maybe we should be manafacturing instead.
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