Advertising on the trains
Comments: 10
I wonder how long it will be before we hear something like
Next stop, Omote-sando … Omote-sando, home of the Fancy Nancy boutique whose exciting spring line in a range of fabulous new colours has just hit the shelves. Step into a pastel paradise at Fancy Nacy. Exit B7. Next stop Omote-sando. Exit on the right.
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Posted to General Rants • 2005.01.20 (Thu) • 21:39
Comments
Posted by Shannon 2005.01.20, 22:55
Well, they already have similar advertising on some (if not all) of the buses. I think it is just a matter of time unfortunately.
Posted by Tom 2005.01.20, 23:39
In the UK, we have TV on the trains. It shows local news updates, weather and adverts! We even have them on some buses, allthough without sound.
Posted by Kristen 2005.01.20, 23:45
Why not on the platforms, also?
“Headed for Mitaka? After your long trip, rest at Keiko’s Bar, just outside the east exit. Only going to Sendagaya? Keiko’s Cafe is located in the M Building, across from the National Gymnasium.”
“Attention commuters. Free yourself from the daily crush of crowded trains—learn to drive! No admission fee in February at Watanabe Driving College. Sign up today. Ask the Let’s Kiosk attendant for a postage-paid admissions form.”
Posted by Owen 2005.01.21, 01:14
At the moment they might as well, for all I understand. Still, cycling to work was the best decision I’ve made this year…
Posted by Keith Fox 2005.01.21, 01:39
All this feels too much like Blade Runner to me.
Posted by thibaut 2005.01.21, 03:13
I recently spent 5 days in Tokyo and found ads very intrusive. Big displays, sound,… I even saw two guys wearing a helmet with an LCD screen on top of it, walking aroung Shibuya. Here is a link to the crapy picture I took. As Keith pointed, a real Blade Runner feeling. Have you heard about the “anti-pub” movement in Paris. They get into the sub and paint on the big ads, or modify the copy in order to say, well, enough is enough.
Posted by Meredith 2005.01.21, 05:37
I love the voices of the announcers on Tokyo trains. Especially the men. Perhaps they were auditioning for animation roles or just keeping their boredom at bay. Those announcements were some of the first complete sentences I could speak in Japanese…
Momonoku, ichi-ban sen ni kakko eki teisha, Chuo-Rinkan ni maiti-masu.
I always heard MIGHTY MOUSE at the end there.
Posted by jh 2005.01.21, 12:42
thibaut —- far out! I’ve never seen the LCD-on-the-head thing. It’ll still freak me out when I do. Thanks for the link.
Posted by dave 2005.01.22, 16:30
There is a rather complicated advertising system that is found on the wall of the train/subway. Not in the USA I don’t believe. It consists of the speed of the train the blurred images of the advertisement. When you travel down your path at 60 mph or 120kmh you can view this almost animated advertisement, but not really all that promising because at 30 seconds of space to advertise you are looking at about 2640 feet in drawn out signs.
Posted by Jim 2006.12.16, 07:45
I have been evaluating the potential of putting Coca-Cola or McDonald’s advertising on the side of 48’ and 53’ trailers that travel piggyback style on the railroads. I would like to keep 5 or 10 trailers traveling together….in a convoy….both on the over the road portions as well as the rail portions.
It would be similiar to the commercial when a UPS driver and a FedEx driver simultaneously pull up to the railroad crossing…..the railroad gates go down…..and then the train comes whizzing on by carrying all DHL trailers.
Does anyone know anyone who has put any thought into this concept?
Thank you!
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